Benyus: Biomimicry in Action

Benyus: Biomimicry in Action
Benyus has authored six books on biomimicry, including Biomimicry: Innovation Inspired by Nature. In this book she develops the basic thesis human beings should consciously emulate nature’s genius in their designs. In 1998, Benyus co-founded the Biomimicry Guild, the Innovation Consultancy, which helps innovators learn from and emulate natural models in order to design sustainable products, processes, and policies that create conditions conducive to life.
Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results. Source: Wikipedia, TED Talks

TED Talks Benyus: Biomimicry in Action

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Janine Benyus

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